The truth can be told in many different ways.

This one seems to be connecting…

Except that is it resonating?

11 million sounds like a lot but it is less than half the population of Australia, less than 0.6% of Facebook users, and a little under 7% of the global population increase since the message first appeared on YouTube in 2015.

No doubt there have been a few souls moved to action and every effort is worth it.

But to echo the analogy, the human impact on the planet still feels like

One Mississippi,

Two Mississippi,

Three Mississippi,

Boom