The Kardashian Index

Take a look at this graphic. It records the number of two somewhat related terms — climate change and food security — appear in Google searches.


The data is for the number of searches over time presented as relative to the peak number of searches that in this case was for climate change in December 2009, the Copenhagen COP [out].

Now we have talked about these trends before [Climate change | Google trends #1 and Biodiversity | Google trends #2 ] and concluded that either everyone now knows all they need to about these terms and so has no further need for the Google Gods, or nobody cares.

What we need is something more positive, something trending in the right direction. All we have to do is add another term to climate change and food security.


Now the numbers are relative to a new peak for Kim Kardashian in June 2013, presumably because we wanted to know about her new beau.

The averages are meaningful here of course. Relative to that heady peak, the proportional averages mean that we need to know 30x more about Kim than the other two boring terms.

And we still want to know more. None of this ‘we know already’ about Kim for there is always something new to find out. People are still interested.

There is no doubt in my mind that the best source of information on how the world is travelling is to follow this Kardashian Index. It is, after all, going in the right direction — none of this decline or flat lining nonsense.

Governments, market analysts, even environmentalists need go no further than keep their eye on Kim’s search rankings to have a reliable, predictable and highly informative measure of the state of the planet.

And respect to Google for providing this index for free.

Ah, the depths to which we fall.

Postscript | I guarantee that with Kardashian as a keyword tag this post will receive orders of magnitude more views than any other on this blog… Thanks Kim.