In recent weeks I have been running around more than usual talking to people who wear suits to work. They have nice offices and meeting rooms with coffee to order brought in by waiters with Kevin on their name badge. This is all very nice if a little challenging for your caffeine intake.
The discussions have been about green bonds, a newish variant on a familiar form of fixed income investment. Along with talk of debt, security, risk and annuities, a conundrum that befuddled the starched white-collar folk was how to define green — often put as succinctly as the simple question, ‘what is green?’
Pause for a moment to ponder this situation. Here we have the business end of town asking a question that they have always managed to ignore. The very question that environmental advocates have consumed careers trying to get them to even think about asking.
There was even the suggestion that failure to answer the question might slow the process of green bond origination. Suddenly the health of the environment was important…
But there it was, the question they wanted answered was ‘what is green?’
Regular Alloporus readers will know that green is not my favourite colour — pastilles are more me. Green is a colour waved to claim goodness and the moral high ground and a banner to deny and repel a host of things that some people find useful — the mahogany table in the meeting room for example.
But my fundamental problem is that green is an ‘against’ colour.
Green is against logging, against clearing and against anything that damages nature. Green is against exploitation, excess and exuberance. Green is even against agriculture even though vegans still have to eat something
All this ‘against’ naturally comes with the requirement of being ‘for’ anything that is green. You have to be ‘for’ saving the koala, forests and anything indigenous. Habitat corridors are good green things and so we have to have them. The fact that evidence for the green credentials of corridors is equivocal should just be ignored.
Before I am trolled into submission for my heresy, let it be known that there is green in me beyond my many lime green t-shirts. I try to reduce, reuse and recycle and would prefer to see better use and protection of the environment.
And having been lucky enough to see them in the wild I know it would be gut-wrenchingly tragic for the black rhino to go extinct in my lifetime as seems increasingly likely. My science training reminds me that the loss of any species is irreversible. I even felt a little nauseous at some Youtube footage of bow hunting that turned up in a review piece.
Except that all this has nothing to do with the question of ‘what is green’ asked over coffee on the 14th floor. That was asked with a very different thought in mind. The question was about how to show the activity could deliver more than the required financial benefit.
On any number of levels that was weird.
The answer needed a list of benefits and ways to record and report them. This is actually how business people think. They count and they account. It would not be enough to say that green is against these things and for some others.
Of course business has no real interest in green. They are looking for the cheapest finance with the fewest strings attached. If one of those strings is green, so be it.
I wonder if the ‘against’ colour can handle that.
Other Alloporus posts on green…