What I learned lately about… profit

Profit is still the bottom, and only line

You know the old saying ‘if push came to shove’ means when things get nasty and extremis arrives this is what you would do.

Well, where the corporate world is concerned, any shoving results in action to protect profit. There is, of course, pampering to other values, but the law compels directors and trustees to build shareholder value. And this sets in stone a quest for profit.


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