Gogglebox is a popular TV show in Australia. Turns out that ‘watching people on TV watching TV’ is actually a clever and cheap way to capture the intensity of emotions that the producers of television entertainment have wet dreams about.
It happened this week when we watched people watching a show about a zoo in the UK where a giraffe, pregnant for 14 months, gave birth on film. The 60-kilo youngster entered the world from a great height and lay still on the ground for an eternity.
Was it alive?
Did the fall break its neck?
Was it stillborn?
Oh my god, will it breathe? Breathe, please breathe.
Look! There, there, its nostrils are twitching.
It’s alive. Thank heaven it’s alive. Pass the tissues.
I kid you not. These were the reactions of the Goggleboxers and no doubt most of the viewers who saw the show when it went to air. It’s why the producers made it. They knew there would be a deep reaction and they knew they had gold as soon as the birthing footage was in.
Rather than scurry along with the psychology of the entertainment industry, the healthy thinking idea today is what makes us so attached to animals and to birth in particular.
Consider the giraffe
Back in the day, we ate giraffes. At least we would if we could catch them.
An adult giraffe is hard to pull down with primitive tools and the more manageable youngster has its mother with dinner plate sized hooves to help protect it. Even lions find it hard to kill a giraffe, so no doubt our ancestors did too, but they would have tried. Cuteness did not overcome the desire to eat.
Somewhere along the way cuteness grew or, as seems more likely, hunger withdrew. As soon as we had agriculture and food supply chains then it was much easier to build cuteness into our lives. We even started to keep pets, perhaps in response to our insatiable need for human relationships, especially those between parent and child.
How many lap dogs are obviously surrogate kids that behave themselves?
Cuteness in animals is because they can look like babies. The cutest pets tend to be small, have forward facing eyes, are unconditionally needy, and fluffy or, as in the case of the giraffe on Gogglebox, newborn. Many of these attributes can generate more satisfaction than the real thing and are excellent surrogates for people who either have grown up children or none at all.
This is the key. Animals are just like babies.
Their cuteness is attractive. And it sticks thanks to that unconditionality that all animals have, even the giraffe caged in a zoo. The animal is controlled and cannot hurt us.
As visitors, we can smile, sigh ahh, say a few squishy words, whiff the dung and move on.
In return, it looks at us with those doughy eyes and we think it loves us. Well, it does love its keepers because they bring a regular supply of food.
You can’t go past the unconditional affection from a dog, even the pretend aloofness of a cat. And then they are soft and cuddly, wow.
The reality is we love animals, the cute ones, not the yukky creepy crawly ones. And surely this reality is of little consequence. All it means is that we will have pets, keep animals in zoos and pay money to ensure that the koala can be saved.
We love animals
This love is hard-wired. It is not going away.
These days people would starve before they could knock the baby giraffe on the head and roast its leg. And if they were mad enough to do it, they would go to prison and suffer a slow death by social media.
So we love them. It is a given.
Now let’s think about what that means…
- There will be pets, lots of them, just shy of 90 million dogs in the US alone and growing in number by over 1 million per year
- We will prefer to protect koalas because you can hold them and their fur is soft but maybe not polar bears so much, and elephants less than bears
- It is unlikely that we will ever consider it important to protect insects
- We will have to ignore the fact that before we ate its rump, the cow was cute(ish) and that venison was… no, you can’t say it.
Even if you go past the obvious contradictions, we have ourselves a problem.