The number of people with the economic ability to purchase a dishwasher will double to more than 2 billion in the next 30-40 years.
Far more will rise above what Swedish statistician Professor Hans Rosling calls the ‘washing line’; an income of US$40 per day, the threshold necessary to own and run a washing machine.
On the one hand this is a worry.
Energy is needed to manufacture and power all these devices as is a water supply to allow them to function. Policy efforts on climate change notwithstanding, the cheapest power still comes from fossil fuels. It is why China is building coal-fired power stations even as they diversify into alternative fuels because they will need the energy to run all the new white goods.
On the other hand, sales of consumer goods will drive economic growth.
This is good news for those who require GDP growth, the enshrined dogma of political success. Nothing will prevent families from buying a washing machine they can afford it, nor indeed, airplane tickets, dishwashers and cars as their wealth allows.
Couple this inevitable growth in buying power with ever more people and the growth paradigm has never looked better.
Hans Rosling has a very clever way of explaining the population and economic growth combination using Ikea boxes
What Rosling explains so simply is that it is the economic transition that is integral to the population one.
Without economic growth it is harder to see population growth slowing and eventually contracting.
Children must consistently outlive their parents for this to happen and that means needs must be met and standards of living must rise.
It seems that we have not fully embraced this reality.
No amount of environmental concern, moral imperative to preserve resources or even fear of environmental collapse is likely to trump the imperative to improve things for our families.
For this is an expression of self-preservation that is hard wired.
Rosling calls himself a ‘possibilist’ because even though the transition will happen, it can be done with a workable number at its conclusion and damage limitation along the way.